Introduction
Greetings, dear reader! Have you been struggling to come up with unique and effective marketing strategies to promote your brand? Look no further than promotional giveaways! Not only do they increase brand awareness and engagement, but they also foster customer loyalty and can lead to increased sales. In this article, we’ll explore some of the hottest promotional giveaway ideas for 2017. Let’s dive in!
What are Promotional Giveaways?
Promotional giveaways are free items or products that are branded with a company’s logo or message and given away to customers or potential customers as part of a marketing strategy. They are usually used to promote brand awareness, generate leads, and increase customer engagement. Typical examples of promotional giveaways include branded pens, t-shirts, water bottles, and tote bags.
Why are Promotional Giveaways Important?
Promotional giveaways are important for several reasons. Firstly, they are an effective way to increase brand awareness and visibility. When people receive a branded product, they are more likely to remember your company and your products or services. Secondly, promotional giveaways can help you generate leads. By collecting contact information from people who receive your giveaways, you can grow your customer base and increase your sales. Finally, promotional giveaways can lead to increased customer engagement and loyalty. When people receive free items from your company, they are more likely to feel a connection to your brand and become repeat customers.
How to Choose the Right Promotional Giveaway
Choosing the right promotional giveaway can be a daunting task. You want to make sure that the item you choose is both useful and appealing to your target audience. Here are some tips for choosing the right promotional giveaway:
1. Know your audience
Before you choose a promotional giveaway, you need to know your target audience. What are their interests? What do they value? What kind of products or services do they use? Once you have this information, you can choose a giveaway that is relevant and useful to them.
2. Consider the event or occasion
The event or occasion where you will be giving out the promotional item is also important. If you’re giving away items at a trade show, for example, you may want to choose a giveaway that is easy to transport and distribute.
3. Choose a useful item
Finally, make sure that the item you choose is useful. People are more likely to keep and use a giveaway if it is something they can actually use in their daily lives.
Promotional Giveaway Ideas 2017
Now that we’ve discussed the importance of promotional giveaways and how to choose the right one, let’s take a look at some of the hottest promotional giveaway ideas for 2017:
1. Customized PopSockets
PopSockets are small, collapsible grips that attach to the back of your phone or tablet. They can be customized with your brand’s logo or message and are a great way to increase your brand’s visibility. Plus, people love them!
2. Branded Water Bottles
Reusable water bottles are always in style, and they’re a great way to promote your brand. Choose a sleek, modern design and add your logo or message to make it your own.
3. Customized Phone Cases
Customized phone cases are a great way to show off your brand and protect your phone at the same time. Choose a design that reflects your brand’s aesthetic and add your logo or message.
4. Branded Bluetooth Speakers
Bluetooth speakers are a popular item, and they’re even better when they’re branded with your logo or message. Choose a high-quality speaker and add your branding to make it your own.
5. Customized Tote Bags
Tote bags are a classic giveaway item, and they’re always useful. Choose a stylish design and add your logo or message to create a branded tote bag that people will love.
6. Branded USB Drives
USB drives are a useful item that people can always use. Choose a stylish design and add your logo or message to create a branded USB drive that people will love.
7. Personalized Notebooks
Notebooks are always in style, and they’re a great way to promote your brand. Choose a stylish design and add your logo or message to create a branded notebook that people will love.
8. Customized Sunglasses
Sunglasses are a popular item, and they’re even better when they’re branded with your logo or message. Choose a stylish design and add your branding to create a customized sunglasses giveaway that people will love.
9. Branded Fitness Trackers
Fitness trackers are a popular item, and they’re a great way to promote a healthy lifestyle. Choose a high-quality fitness tracker and add your branding to create a customized fitness tracker giveaway that people will love.
10. Customized Power Banks
Power banks are always useful, and they’re a great way to promote your brand. Choose a high-quality power bank and add your logo or message to create a branded power bank that people will love.
11. Personalized Pens
Pens are a classic giveaway item, and they’re always useful. Choose a stylish design and add your logo or message to create a branded pen that people will love.
12. Customized Coffee Mugs
Coffee mugs are a popular item, and they’re even better when they’re branded with your logo or message. Choose a stylish design and add your branding to create a customized coffee mug giveaway that people will love.
13. Branded Polo Shirts
Polo shirts are a classic giveaway item, and they’re a great way to promote your brand. Choose a high-quality polo shirt and add your logo or message to create a branded polo shirt that people will love.
14. Customized Stickers
Stickers are a fun and inexpensive giveaway item, and they’re a great way to promote your brand. Choose a stylish design and add your logo or message to create a branded sticker that people will love.
15. Branded Lanyards
Lanyards are a useful item, especially at events or conferences. Choose a stylish design and add your logo or message to create a branded lanyard that people will love.
Promotional Giveaway Table
| Item | Description | Price Range |
|---|---|---|
| Customized PopSockets | Small, collapsible grips that attach to the back of your phone or tablet. | $3-$5 per unit |
| Branded Water Bottles | Reusable water bottles with your logo or message. | $5-$10 per unit |
| Customized Phone Cases | Phone cases with your logo or message. | $10-$20 per unit |
| Branded Bluetooth Speakers | Bluetooth speakers with your logo or message. | $20-$50 per unit |
| Customized Tote Bags | Tote bags with your logo or message. | $5-$15 per unit |
| Branded USB Drives | USB drives with your logo or message. | $5-$15 per unit |
| Personalized Notebooks | Notebooks with your logo or message. | $10-$20 per unit |
| Customized Sunglasses | Sunglasses with your logo or message. | $5-$15 per unit |
| Branded Fitness Trackers | Fitness trackers with your logo or message. | $50-$100 per unit |
| Customized Power Banks | Power banks with your logo or message. | $10-$20 per unit |
| Personalized Pens | Pens with your logo or message. | $1-$5 per unit |
| Customized Coffee Mugs | Coffee mugs with your logo or message. | $5-$15 per unit |
| Branded Polo Shirts | Polo shirts with your logo or message. | $20-$50 per unit |
| Customized Stickers | Stickers with your logo or message. | $0.25-$2 per unit |
| Branded Lanyards | Lanyards with your logo or message. | $1-$5 per unit |
FAQs
1. How do promotional giveaways increase brand awareness?
Promotional giveaways increase brand awareness by putting your brand’s logo or message in front of potential customers. When people receive a free item branded with your logo, they are more likely to remember your company and your products or services.
2. What kind of information should I collect from people who receive my promotional giveaways?
You should collect contact information from people who receive your promotional giveaways, such as their name, email address, and phone number. This will allow you to reach out to them in the future and grow your customer base.
3. How can I make sure my promotional giveaways are appealing to my target audience?
To make sure your promotional giveaways are appealing to your target audience, you need to know your audience. What are their interests? What do they value? What kind of products or services do they use? Once you have this information, you can choose a giveaway that is relevant and useful to them.
4. Can I customize the promotional giveaways with my own design or logo?
Yes, most promotional giveaways can be customized with your own design or logo. This is a great way to increase brand awareness and make the items more memorable.
5. Are there any restrictions on what kind of items I can give away as promotional giveaways?
There are some restrictions on promotional giveaways, especially when it comes to food or alcohol. Make sure to check local laws and regulations before giving away any items that could be considered hazardous or inappropriate.
6. How can I distribute my promotional giveaways?
You can distribute promotional giveaways at events or conferences, through direct mail or email campaigns, or as part of a social media promotion. Make sure to choose a distribution method that is convenient for your target audience.
7. How do I measure the success of my promotional giveaways?
To measure the success of your promotional giveaways, you can track how many leads or sales you generate as a result of the giveaway. You can also ask customers for feedback on the items and use that feedback to improve future giveaways.
Conclusion
Thank you for reading our article on promotional giveaway ideas for 2017! We hope that you found it informative and useful. Remember, promotional giveaways are a powerful marketing tool that can help you increase brand awareness, generate leads, and foster customer loyalty. By choosing the right promotional giveaway and distributing it effectively, you can take your brand to the next level. So what are you waiting for? Start planning your next promotional giveaway today!
Closing Disclaimer
The information presented in this article is for educational purposes only and should not be construed as professional advice. The authors and publisher of this article make no guarantees about the accuracy or completeness of the information presented, and the reader assumes full responsibility for any actions taken based on the information presented. Promotional giveaways should be used in accordance with local laws and regulations, and readers should consult with legal and financial professionals before making any decisions related to promotional giveaways.