Are you tired of using the same old tactics to improve your brand’s visibility? With the competition growing day by day, it’s essential to come up with new ways to attract and engage with your audience. One effective strategy is to organize giveaways that will not only help you increase brand awareness but also build trust and loyalty among your customers. In this article, we will be discussing the best giveaway ideas for 2019 that will help you stand out in the crowd.
Getting Started
Before we dive into the various ideas, let’s take a moment to understand the importance of giveaways in today’s digital age. Giveaways are a great way to increase your social media following, website traffic, and email subscribers. It’s a win-win situation as you get to expose your brand to new potential customers while giving them a chance to experience your products or services.
However, it’s important to keep in mind that giveaways shouldn’t be approached as a one-time tactic. Instead, it should be a part of your overall marketing strategy that is implemented regularly. By doing so, you can generate sustained interest in your brand and keep your customers engaged.
Now that we’ve established the importance of giveaways, let’s take a look at some of the best ideas for 2019.
Idea #1: Instagram Giveaways
Instagram is one of the most popular social media platforms, making it an ideal platform to host your giveaways. To do so, you can ask your followers to like a post, tag friends, and follow your account to enter the giveaway. This way, you not only increase engagement on your account but also attract new followers who may be interested in your brand.
To make your Instagram giveaway more fun and exciting, you can collaborate with influencers who can promote your giveaway to their followers. This will help you reach a wider audience and generate more buzz around your brand.
How to Organize an Instagram Giveaway
To organize an Instagram giveaway, follow these steps:
| Steps | Description |
|---|---|
| Step 1 | Choose a prize that is relevant and enticing to your audience. |
| Step 2 | Decide on the rules for participation, such as liking the post, following your account, and tagging friends. |
| Step 3 | Create a post announcing the giveaway with clear instructions on how to enter. |
| Step 4 | Promote the giveaway on your other social media channels and website. |
| Step 5 | Select a winner and announce it on your Instagram account. |
| Step 6 | Follow up with the winner and deliver the prize. |
Idea #2: Referral Giveaways
Referral giveaways are a great way to reward your existing customers while attracting new ones. You can offer a discount, free products, or exclusive access to your services to those who refer their friends or family to your brand. This not only encourages customer loyalty but also generates word-of-mouth marketing for your brand.
How to Organize a Referral Giveaway
To organize a referral giveaway, follow these steps:
| Steps | Description |
|---|---|
| Step 1 | Decide on the incentive for participants, such as a discount or free product. |
| Step 2 | Create a referral program with clear instructions on how to participate. |
| Step 3 | Promote the referral program to your customers through email, social media, and your website. |
| Step 4 | Track the referrals and reward the participants accordingly. |
Idea #3: Interactive Giveaways
Interactive giveaways are a fun and engaging way to attract attention to your brand. You can ask your followers to participate in a game or quiz related to your products or services to win a prize. This not only generates interest in your brand but also educates your customers about your offerings.
How to Organize an Interactive Giveaway
To organize an interactive giveaway, follow these steps:
| Steps | Description |
|---|---|
| Step 1 | Choose a game or quiz that is relevant to your brand. |
| Step 2 | Decide on the rules for participation, such as answering a set of questions or completing a task. |
| Step 3 | Promote the interactive giveaway through email, social media, and your website. |
| Step 4 | Select a winner based on the set criteria and announce it on your social media channels. |
| Step 5 | Follow up with the winner and deliver the prize. |
Idea #4: Influencer Giveaways
Partnering with influencers is a great way to get your brand in front of a new audience. You can collaborate with an influencer to host a giveaway on their social media channels, where their followers can participate and win a prize. This not only helps you reach a wider audience but also builds credibility for your brand through the influencer’s endorsement.
How to Organize an Influencer Giveaway
To organize an influencer giveaway, follow these steps:
| Steps | Description |
|---|---|
| Step 1 | Find an influencer who aligns with your brand values and target audience. |
| Step 2 | Decide on the rules for participation, such as liking the post, following your account, and tagging friends. |
| Step 3 | Create a post announcing the giveaway with clear instructions on how to enter. |
| Step 4 | Promote the giveaway on your social media channels and website. |
| Step 5 | Select a winner and announce it on the influencer’s social media channels. |
| Step 6 | Follow up with the winner and deliver the prize. |
Idea #5: Event Giveaways
If you’re hosting an event, a great way to create buzz and engagement is by organizing giveaways. You can offer free products, exclusive access to your services, or other incentives for those who attend your event or participate in the activities. This not only gives people a reason to attend but also helps you increase brand awareness and generate leads.
How to Organize an Event Giveaway
To organize an event giveaway, follow these steps:
| Steps | Description |
|---|---|
| Step 1 | Choose a prize that aligns with the theme of your event. |
| Step 2 | Decide on the rules for participation, such as attending the event or completing certain activities. |
| Step 3 | Promote the giveaway through your event website, social media, and email invitations. |
| Step 4 | Announce the winner during the event or after it. |
| Step 5 | Follow up with the winner and deliver the prize. |
Frequently Asked Questions
Q1: Can anyone participate in the giveaways?
A: Depending on the type of giveaway, there may be certain eligibility criteria that participants must meet. Make sure to clearly outline the rules and requirements for participation to avoid any confusion or disappointment.
Q2: How do I choose the right prize for my giveaway?
A: The prize should be relevant to your brand and something that your target audience would be interested in. You can conduct market research or ask for feedback from your customers to choose the right prize.
Q3: How do I promote my giveaways?
A: You can promote your giveaways through your social media channels, email marketing, and your website. Collaborating with influencers, hosting events, and running ads are also effective ways to generate buzz around your giveaways.
Q4: How do I select a winner for my giveaways?
A: The selection process should be fair and transparent. You can use a randomizer tool or select the winner based on predetermined criteria, such as creativity or engagement. Make sure to announce the winner publicly to build trust and credibility.
Q5: How often should I run giveaways?
A: It’s important to strike a balance between running giveaways frequently enough to keep your audience engaged and not too often that it loses its impact. Depending on your brand’s budget and resources, you can aim to run giveaways once or twice every month.
Q6: How can I measure the success of my giveaways?
A: You can measure the success of your giveaways based on various metrics, such as social media engagement, website traffic, email subscribers, and sales. Use a tracking tool to monitor these metrics and adjust your marketing strategy accordingly.
Q7: How can I make my giveaways stand out from the competition?
A: To make your giveaways stand out, think outside the box and offer incentives that are unique to your brand. Collaborate with influencers, use interactive content, and offer personalized prizes to make your giveaways memorable and engaging.
Conclusion
Giveaways are a powerful marketing tool that can help you increase brand awareness, engage with your audience, and generate leads. By using the ideas outlined in this article, you can make your giveaways stand out and achieve your marketing goals. Remember to keep your giveaways relevant to your brand and target audience, and to measure their success to continuously improve your strategy.
So what are you waiting for? Start planning your next giveaway and take your brand to the next level!
Closing
We hope you found our article on the best giveaway ideas for 2019 informative and helpful in boosting your brand’s visibility. As a disclaimer, make sure to check your local laws and regulations before organizing any giveaways, and to stay compliant with the applicable rules.
Thank you for reading, and happy giveaway planning!