Greetings, fellow entrepreneurs! We all know how important marketing is for any business, big or small. But as much as we want to spend a lot of money on marketing campaigns, sometimes, it’s just not feasible. Fortunately, there are ways to market your business without breaking the bank – and that’s through giveaways.
Giveaways are a great way to attract potential customers or clients, increase brand awareness, and foster customer loyalty. And the best part is, you don’t have to spend a fortune to do it. With a little creativity and resourcefulness, you can come up with inexpensive marketing giveaway DIY ideas that will help your business grow.
Introduction: The Power of Giveaways
Giveaways are a powerful marketing tool that has been used by businesses for decades. It’s a simple concept – give something away for free, and people will be more likely to engage with your brand. But why do giveaways work?
1. Creates Brand Awareness
When you give away something for free, people will start talking about your brand. They’ll share it with their friends and family, post it on social media, and even write about it in their blogs. This creates a buzz around your brand and helps increase brand awareness.
2. Attracts Potential Customers or Clients
Everyone loves free stuff, and giveaways are a great way to attract potential customers or clients. When you offer something of value, people will be more likely to engage with your brand, and this could lead to new customers or clients.
3. Fosters Customer Loyalty
Giveaways are also a great way to show your current customers or clients that you appreciate their business. By giving them something for free, you’re showing them that you value them, and this could lead to increased customer loyalty.
4. Provides Product or Service Samples
Giveaways are also a great way to provide samples of your product or service. This allows potential customers or clients to try your product or service before they commit to buying it, and this could lead to more sales in the future.
5. Cost-Effective Marketing Strategy
Finally, giveaways are a cost-effective marketing strategy. You don’t have to spend a lot of money to give something away for free, and the return on investment could be substantial.
Inexpensive Marketing Giveaway DIY Ideas: Creative and Affordable Ways to Market Your Business
Now that we know the power of giveaways let’s dive into some creative and affordable ways to market your business through giveaways. These ideas are all DIY, so you don’t have to spend a lot of money to execute them.
1. Personalized Stickers or Labels
Personalized stickers or labels are a great giveaway idea, especially for businesses that sell products. You can create stickers or labels with your business name or logo and give them away for free with each purchase. This not only helps increase brand awareness but also adds value to the customer’s purchase.
How to Create Personalized Stickers or Labels:
| 1. | Design your sticker or label using a design software like Canva. |
| 2. | Print your sticker or label using a printable sticker or label paper. |
| 3. | Cut your sticker or label using a cutting machine or scissors. |
| 4. | Include the stickers or labels in each customer’s purchase. |
2. Handwritten Thank You Notes
Handwritten thank you notes are a simple yet effective giveaway idea that can make a big impact on your customers or clients. After each purchase or service, write a personalized thank you note and include it in the package or mail it to them. This shows that you value their business and are grateful for their support.
How to Create Handwritten Thank You Notes:
| 1. | Purchase blank cards or stationary. |
| 2. | Write a personalized thank you note for each customer or client. |
| 3. | Include the handwritten thank you notes in each customer’s purchase or mail it to them separately. |
3. DIY Tote Bags
DIY tote bags are a fun and practical giveaway idea that can be used by customers or clients on a daily basis. You can create tote bags with your business name or logo and give them away for free with each purchase or as a reward for completing a survey or following your social media account.
How to Create DIY Tote Bags:
| 1. | Purchase plain tote bags. |
| 2. | Design your tote bag using a design software like Canva. |
| 3. | Print your design on transfer paper. |
| 4. | Iron the transfer paper onto the tote bag. |
| 5. | Include the tote bags in each customer’s purchase or as a reward for completing a survey or following your social media account. |
4. Customized Keychains
Customized keychains are a great giveaway idea that can be used by customers or clients on a daily basis. You can create keychains with your business name or logo and give them away for free with each purchase or as a reward for completing a survey or following your social media account.
How to Create Customized Keychains:
| 1. | Purchase keychain blanks. |
| 2. | Design your keychain using a design software like Canva. |
| 3. | Print your design on transfer paper. |
| 4. | Insert the transfer paper into the keychain blank. |
| 5. | Include the keychains in each customer’s purchase or as a reward for completing a survey or following your social media account. |
5. Branded Magnets
Branded magnets are a great giveaway idea that can be used by customers or clients on a daily basis. You can create magnets with your business name or logo and give them away for free with each purchase or as a reward for completing a survey or following your social media account.
How to Create Branded Magnets:
| 1. | Purchase magnetic sheets. |
| 2. | Design your magnet using a design software like Canva. |
| 3. | Print your design on the magnetic sheet. |
| 4. | Cut the magnet using a cutting machine or scissors. |
| 5. | Include the magnets in each customer’s purchase or as a reward for completing a survey or following your social media account. |
6. DIY Photo Frames
DIY photo frames are a fun and creative giveaway idea that can be used by customers or clients to display their favorite photos. You can create photo frames with your business logo and give them away for free with each purchase or as a reward for completing a survey or following your social media account.
How to Create DIY Photo Frames:
| 1. | Purchase wooden frames. |
| 2. | Design your frame using a design software like Canva. |
| 3. | Print your design on transfer paper. |
| 4. | Iron the transfer paper onto the frame. |
| 5. | Include the photo frames in each customer’s purchase or as a reward for completing a survey or following your social media account. |
7. DIY Sugar Scrubs
DIY sugar scrubs are a fun and luxurious giveaway idea that can be used by customers or clients to pamper themselves. You can create sugar scrubs with your business logo and give them away for free with each purchase or as a reward for completing a survey or following your social media account.
How to Create DIY Sugar Scrubs:
| 1. | Mix together sugar and coconut oil. |
| 2. | Add essential oils and food colorings to create different scents and colors. |
| 3. | Place the sugar scrub into small jars. |
| 4. | Label each jar with your business logo. |
| 5. | Include the sugar scrubs in each customer’s purchase or as a reward for completing a survey or following your social media account. |
8. DIY Candles
DIY candles are a fun and cozy giveaway idea that can be used by customers or clients to create a relaxing atmosphere. You can create candles with your business logo and give them away for free with each purchase or as a reward for completing a survey or following your social media account.
How to Create DIY Candles:
| 1. | Melt soy wax in a double boiler. |
| 2. | Add essential oils and food colorings to create different scents and colors. |
| 3. | Pour the wax into small jars. |
| 4. | Label each jar with your business logo. |
| 5. | Include the candles in each customer’s purchase or as a reward for completing a survey or following your social media account. |
9. Customized Water Bottles
Customized water bottles are a great giveaway idea that can be used by customers or clients on a daily basis. You can create water bottles with your business logo and give them away for free with each purchase or as a reward for completing a survey or following your social media account.
How to Create Customized Water Bottles:
| 1. | Purchase blank water bottles. |
| 2. | Design your water bottle using a design software like Canva. |
| 3. | Print your design on transfer paper. |
| 4. | Iron the transfer paper onto the water bottle. |
| 5. | Include the water bottles in each customer’s purchase or as a reward for completing a survey or following your social media account. |
10. DIY Herb Gardens
DIY herb gardens are a fun and useful giveaway idea that can be used by customers or clients to grow their own herbs. You can create herb garden kits with your business logo and give them away for free with each purchase or as a reward for completing a survey or following your social media account.
How to Create DIY Herb Gardens:
| 1. | Purchase small pots, potting soil, and herb seeds. |
| 2. | Label each pot with your business logo. |
| 3. | Add potting soil and herb seeds to each pot. |
| 4. | Include the herb garden kit in each customer’s purchase or as a reward for completing a survey or following your social media account. |
11. DIY Phone Cases
DIY phone cases are a fun and practical giveaway idea that can be used by customers or clients to protect their phones. You can create phone cases with your business logo and give them away for free with each purchase or as a reward for completing a survey or following your social media account.
How to Create DIY Phone Cases:
| 1. | Purchase clear phone cases. |
| 2. | Design your phone case using a design software like Canva. |
| 3. | Print your design on transfer paper. |
| 4. | Insert the transfer paper into the phone case. |
| 5. | Include the phone cases in each customer’s purchase or as a reward for completing a survey or following your social media account. |
12. DIY Galaxy Jars
DIY galaxy jars are a fun and unique giveaway idea that can be used as decoration or as a night light. You can create galaxy jars with your business logo and give them away for free with each purchase or as a reward for completing a survey or following your social media account.
How to Create DIY Galaxy Jars:
| 1. | Purchase mason jars, glitter, and glow-in-the-dark paint. |
| 2. | Add glitter and glow-in-the-dark paint to the mason jar. |
| 3. | Swirl the mason jar until the glitter and paint cover the entire jar. |
| 4. | Include the galaxy jars in each customer’s purchase or as a reward for completing a survey or following your social media account. |
13. DIY Bath Bombs
DIY bath bombs are a fun and luxurious giveaway idea that can be used by customers or clients to pamper themselves. You can create bath bombs with your business logo and give them away for free with each purchase or as a reward for completing a survey or following your social media account.