Greetings, fellow marketers and entrepreneurs! Are you looking for new and innovative ways to promote your business and attract new customers? Look no further than the power of giveaways! These fun and engaging promotions not only attract attention and create buzz, but also encourage brand loyalty and repeat business.
Introduction: Why Giveaways are the Ultimate Marketing Tool
As the digital age continues to evolve, so do marketing strategies. One of the most effective and proven methods is the tried and true giveaway, and why not? People love getting something for nothing or winning a prize. This not only creates excitement and goodwill toward your brand, but also gives people a reason to take notice and engage with your business. It’s a win-win for everyone!
In fact, studies have shown that giveaways can increase social media engagement, website traffic, and overall brand awareness. Furthermore, they can encourage customer loyalty and repeat business, as people are more likely to buy from a brand they already know and trust.
However, with so many businesses vying for attention, it’s important to stand out from the crowd and offer something truly unique and exciting. That’s why we’ve compiled a list of the best and most creative 2018 giveaway ideas to help take your marketing to the next level.
Why Do Giveaways Work?
Giveaways work for several reasons:
| Reasons Giveaways Work | What it Means for Your Business |
|---|---|
| Engage Customers | People love getting something for nothing, and this creates excitement around your brand. |
| Attract New Business | By offering a fun and engaging promotion, you can draw in new customers who may have otherwise not been interested. |
| Encourage Loyalty | By rewarding loyal customers, you can create brand loyalty and repeat business. |
| Generate Buzz | People love talking about and sharing giveaways on social media, which can create valuable free advertising for your brand. |
Now that we’ve established why giveaways work, let’s dive into some of the hottest and most innovative 2018 giveaway ideas!
15 Subheadings: Creative and Unique Giveaway Ideas for 2018
1. Social Media Contests
Social media contests are a great way to increase engagement and gain new followers. Simply create a post with a contest announcement and have people share, like, or comment for a chance to win. You can even use a branded hashtag to generate buzz and track entries.
2. Photo and Video Contests
Similar to social media contests, a photo or video contest encourages people to share their own content for a chance to win. This can be a fun and engaging way to involve your audience and showcase your brand’s personality.
3. Referral Programs
Referral programs are a great way to reward loyal customers and attract new business. Simply offer a discount or prize for every new customer referred, and watch your business grow.
4. Scratch-Offs
Who doesn’t love a good scratch-off? Offer customers a scratch-off card with a chance to win a prize, discount, or free product. This not only creates excitement and engagement, but also encourages repeat visits.
5. Giveaway with Purchase
Offer a free gift or discount with every purchase. This not only increases customer satisfaction, but also encourages repeat business and word-of-mouth marketing.
6. Exclusive Offers
Offer exclusive discounts or products to loyal customers or email subscribers. This not only rewards customer loyalty, but also creates a sense of exclusivity and excitement around your brand.
7. Trivia Contests
A trivia contest is a fun and engaging way to showcase your brand’s knowledge and expertise. Simply create a quiz related to your industry or product, and offer a prize for the highest score.
8. Creative Packaging
Create unique and eye-catching packaging for your products, and offer a prize or discount for sharing a photo of it on social media. This not only encourages engagement, but also showcases your brand’s creativity and attention to detail.
9. Scavenger Hunts
Create a fun scavenger hunt around your store or website, and offer a prize for the first person to complete it. This not only encourages engagement, but also encourages repeat visits and showcases your brand’s personality.
10. Instagram Hashtag Contest
Encourage people to share photos of themselves using your product or in your store with a branded hashtag. Offer a prize for the best or most creative photo, and watch your brand awareness soar.
11. Live Event Contests
If you’re hosting a live event, offer a prize or discount for attendees who share photos or check in on social media. This not only increases engagement, but also encourages people to attend and promote your event.
12. Gift Card Giveaways
Offer a gift card for your store or product as a prize. This not only creates excitement and engagement, but also introduces new customers to your brand.
13. Partner Giveaways
Partner with another business or influencer to offer a joint giveaway. This not only expands your reach and introduces new customers to your brand, but also creates valuable partnerships and collaborations.
14. User-Generated Content Contests
Encourage people to share their own content featuring your product or brand, and offer a prize for the best or most creative entry. This not only creates engagement and buzz, but also showcases your brand’s personality and user base.
15. Giveaway on a Budget
If budget is an issue, don’t worry – there are still plenty of creative ways to offer giveaways without breaking the bank. Consider offering branded stickers or magnets, creating a social media challenge, or hosting a DIY contest using your product.
FAQs about 2018 Giveaway Ideas
Absolutely! In fact, offering a giveaway on multiple platforms can increase your reach and engagement. Just make sure to tailor the rules and entry methods accordingly for each platform.
2. How do I choose a prize?
Choose a prize that is relevant to your brand or product, and that will excite and engage your audience. This could be anything from a free product or discount, to a gift card or trip.
3. How do I set up an online giveaway?
There are several websites and platforms that can help you set up an online giveaway, such as Rafflecopter or Gleam.
4. How do I ensure my giveaway is legal and compliant?
Check with local and federal laws to ensure that your giveaway is legal and compliant, and make sure to include clear rules and regulations in your promotion.
5. How do I promote my giveaway?
Promote your giveaway on social media, through email newsletters, and on your website or store. You can also reach out to influencers or partners to help spread the word.
6. How do I measure the success of my giveaway?
Track engagement, website traffic, social media followers, and sales to measure the success of your giveaway. You can also gather feedback and reviews from participants.
7. How often should I offer a giveaway?
Offer giveaways strategically, and consider factors such as budget, audience, and timing. Generally, it’s best to offer giveaways on a regular basis to keep your audience engaged and excited.
Conclusion: Create Buzz and Loyalty with 2018 Giveaway Ideas
Now that you have a variety of innovative and creative 2018 giveaway ideas, it’s time to put them into action and watch your business grow. From social media contests to user-generated content, there’s a giveaway for every business and audience. So what are you waiting for? Get started today and see the power of giveaways for yourself!
Remember, the key to a successful giveaway is to make it fun and engaging, while also staying true to your brand and values. By doing this, you’ll not only attract new customers, but also create loyal, repeat business that will continue to benefit your brand for years to come.
Thank you for reading, and happy giveaway-ing!
Closing: Legal and Ethical Considerations for Giveaways
While giveaways can be a powerful marketing tool, it’s important to use them in a legal and ethical manner. Make sure to follow all laws and regulations regarding sweepstakes and promotions, and ensure that your giveaway is fair and transparent. Furthermore, it’s important to be transparent about the terms and conditions of your giveaway, and to clearly state any limitations or restrictions. By doing this, you can create a successful and ethical promotion that benefits both your business and your customers.